The initiative, which is to boost Nigeria's tourism with innovation, entertainment, and economic impact, is scheduled to hold in Abuja on the 13th of December, 2025.
Addressing the pre-event press conference in Abuja, the Director General of NTDA, Olayiwola Awakan, said that it is a creative tourism expression that reflects the identity, energy, diversity, and entrepreneurial spirit of the Nigerian nation.
The 2025 edition, he said, is to test the waters and will hold in Abuja only, while subsequent ones will hold in the six geopolitical zones.
He said "Today, we are not just launching a program; we are celebrating the flavours of our culture, the vibrancy of our creativity, and the growing power of tourism as an economic driver under the administration of His Excellency, President Bola Ahmed Tinubu.
"As we all know, the President's Renewed Hope Agenda emphasizes economic growth, creative industry expansion, SME development, and sustainable value creation. Naija Flavour has been conceptualized in that same spirit, to generate wealth, empower local businesses, strengthen our creative economy, and build a tourism experience that sustains itself and stimulates national growth." he stated
At the NTDA, we asked ourselves a simple but powerful question: how do we package that vibe as a tourism product that drives jobs, revenue, and international attention? Naija Flavour is our answer.
"On December 13, 2025, Abuja will host a marketplace of culture, entrepreneurship, food, fashion, games, musical concert, and live theatre.. It will be a space where businesses meet opportunities, where SMEs gain customers and partners, and where tourism becomes a real economic force."
According to him, Naija Flavour is not just entertainment, but economic empowerment.
"If culture is our asset, then SMEs are the engine that drives tourism revenue. Through Naija Flavour, we are giving these businesses visibility, access, and platforms to thrive."
Awakan also disclosed that NTDA is using theatre as a tool for tourism storytelling and cultural preservation.
He charged the SMEs and creative entrepreneurs to prepare to showcase their brilliance during the coming event.
The Director General assured that the government under the Renewed Hope Agenda, will continue to build a tourism industry that generates income, sustains jobs, and promotes national pride.
Stressing that it is not profit-making purpose, he said that the December 2025 event will have unquantifiable multiplier effects, as over 2000 people and 50 SMEs are expected to grace the occasion.
Also speaking at the event, the Director General of National Institute for Hospitality and Tourism (NIHOTOUR), Aare (Dr) Absoye Fagade, noted that Nigeria presently has leaders in the sector that are ready to put tourism ahead of the oil and gas sectors.
Oba Dokun Thompson, Oloni of Eli Oni, Osun State, said the coming event is a dream come true.
Praying that everything works out as planned, he also wished the event is not a one-off thing.
The National President of the Federation of Tourism Associations of Nigeria (FTAN), Dr. Badaki Aliyu, assured that its members are going to be fully involved in the coming event.
On his part, the Managing Director of Monoliza Event Centre, Mohammed Jaama, said that the company is partnering with NTDA because government cannot do it alone.
"It's a passion for me to promote Nigeria and I'm passionate about Naija Flavour"
To the Director General, he said "You have shown you are ready to work and I will give you all the support you need"